KFC BILLIONS
YOU ALWAYS WIN
Imagine being lucky enough to win a Billion Baht only to keep waking up the next morning on the same day but in a different body again and again and again. That’s exactly what happens to the character portrayed in KFC’s latest film for their Billion Baht giveaway this year.
The film merges the ideas of body swaps from films like Freaky Friday and the idea of reliving the same day again and again like Groundhog Day to dramatise the point that every time you enter the promo, you’re guaranteed to win, no matter who you are.
Before the film’s release, KFC teased the campaign with a dramatic announcement that a “lucky heir” is in line to win the billions, the teaser quickly spread online through social media, and a series of OOH executions to get people talking about the campaign.
Once the only question left on everybody’s lips was “Who will win the billion baht?”, KFC revealed the answer with a little bit of off-beat comedy and fantasy.
KFC LUNCH DEALS
LUNCH SHOULDN’T BE A CRIME
KFC reminds us that lunch shouldn’t be a crime
in a new campaign by Bananas ad agency and director, Bruno Bossi in collaboration with Wunderman Thompson Bangkok.
KFC is reclaiming lunch breaks in Thailand with a new campaign titled, “Lunch shouldn’t be a crime” for their latest value offering starting at 99 Baht. The campaign introduces an A-Team inspired KFC Lunch Rescue squad that’s quick on the scene to stop people from sacrificing their lunch hour with mediocre lunch options easily available to them at local Seven Elevens and street food vendors scattered across Thailand.
‘Hostage’
‘Time Bomb’
NISSAN QASHQAI
Launching the new Nissan Qashqai in both the South African and Australian markets, this ad campaign follows a young woman in various universes.
KFC BOX MEALS ‘STRIKE’
The new “Slow Things Down With a Box Meal” campaign hyperbolizes the abundance found in each of the three boxes in a deliciously indulgent way, by reminding people that they’ll just have to pause life for a moment to thoroughly enjoy it.
Because rushed lunches are #cancelled.
BWIN
‘THIS IS OUR GAME’
The African launch campaign for BWIN. Shot in downtown Joburg this epic shoot involved multiple company moves, a large stellar cast, incredible production crew and a trusting client and agency.
The campaign launches BWIN across multiple African nations and celebrates the love of the game. Lead and narrated by the talented Jeadelly Muamba.
